Red Bull Summer Edition Kluge

For the launch and promotion of the new «Red Bull Summer Edition kiwi – apple» we created a microsite with a perfect summer day experience for Red Bull Switzerland. The protagonist goes through different stations like waking up on the rooftop, having a smooth day at the office and landing on a boat in the middle of the lake. In between, you can see spectacular driving and flying sequences, you might expect from Red Bull. The hand-drawn wimmelpicture with many hidden details can be viewed in the browser in different zoom levels.

Realisation

Gbanga did the concept, visualisations, animations and technical implementation. The responsive microsite was implemented with the leafletjs library. Moreover Mailchimp was integrated for the collection of addresses by API.

Real Story Telling on the Web

«Red Bull Summer Edition Kiwi Apfel» is a story of an inspired and enthusiastic character. Website visitors become part of that character’s course of the day through the interactive elements and animated parts of the picture

Quick Facts

  • 8448×8448 pixel big, zoomable wimmelpicture
  • Many hidden details
  • More than 100 assets
  • HTML5 animations
  • Languages: German/French

Technologies Used

Screenshots

Red Bull Summer Edition

Red Bull Summer Edition

Red Bull Summer Edition

Red Bull Summer Edition

Red Bull Summer Edition

Red Bull Summer Edition

Red Bull Summer Edition

 

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