Studio production: «Gbanga Zooh» is an early location-based mixed-reality game played across the real city — a showcase of the location-based mobile game development our Zurich studio delivers on commission for brands, institutions and agencies. Every commissioned project is built in a short, focused development cycle and on a strictly controlled, fixed budget. Looking to commission location-based mobile game development for your organisation? We build custom games fast and on budget — request a fixed-price quote.
“It’s fun to mix a scavenger hunt and collecting of virtual items”
— FlohEinstein, player
Gbanga Zooh, the mixed-reality location-based game was designed for the Zurich Zoo to raise awareness about endangered animals. Gbanga released (virtual) wild animals all across the city that needed to be saved by the players. The quest was combined with cross media promotion (flyer, posters, website, and newspaper) to reach a maximum attention.
Realisation
The goal of Zoo Zurich was to increase walk-in customer traffic for the target group of 20-35 year-olds (after childhood, before becoming parents) while also communicating the topic of endangered animal species.
Gbanga developed and designed a fun game experience that would take engage participating players via virtual interactions with endangered animals and make them experience the zoo beyond the zoological garden’s physical boundaries.
Gbanga developed the game as a native mobile app for feature phones such as Symbian and Nokia.
Quick Facts
- Edutainment for a zoo
- Mashup of skill game and outdoor exploration
- Interactive conversation with virtual animals
- Promote knowledge around habitats
- Location-based outdoor gameplay
Technology used
- Eclipse/J2ME
- GPS and GSM localization algorithms
- LAMP (game world server, leaderboard server)
